Pay Per Post
January 20th, 2007
An Orlando Florida startup called www.payperpost.com is paying bloggers to mention their clients brands and products in their blog.
Advertisers pay the company to then pay the bloggers to mention their products. Typical payout per entry runs from $4 to $35 per entry. But it can’t just be a link about the clients company and products, it has to be a full story plus a link.
Well, there’s certainly a lot buzz with this company, as of Jan 20th 2007, they are ranked 3,407 on Alexa. And they just got written up in Decembers issue of Business 2.0.
My opinion, this is spam no matter how you dress it up, and it’s just a matter of time before the search engines find ways to weed out these posts, the websites that host them and the companies whose products and services are being touted.
Further, I predict they’ll find ways to blacklist and penalize companies that host and promote this activity, targeting payperpost.com itself would be a good start. Speaking from experience, when a search engine, (Google namely, but the rest will catch up), determines you are doing some underhanded tricks to spam them… watch out. A woman scorn has nothing on a search engine scorn. Say good by to your domain for several years.
I also think… why go through the hassle of brokering the transaction like payperpost.com is doing? Why be the middleman in this type of business when it’s seemlingly easier and more profitible to just set up operations in Bangaluru India and pump out all your spam-publishing with your underaged underpaid sweat shop workers… what? do spammers draw the line there?
