How to Make a Viral Video
November 27th, 2007
How to make your video get 1 million views on youtube…
- Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips
- Design for remixing: create a video that is simple enough to be remixed over and over again by others. Ex: “Dramatic Hamster”
- Don’t make an outright ad: if a video feels like an ad, viewers won’t share it unless it’s really amazing. Ex: Sony Bravia
- Make it shocking: give a viewer no choice but to investigate further. Ex: “UFO Haiti”
- Use fake headlines: make the viewer say, “Holy shit, did that actually happen?!” Ex: “Stolen Nascar”
- Appeal to sex: if all else fails, hire the most attractive women available to be in the video. Ex: “Yoga 4 Dudes”
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