Google made further inroads into the mobile space today with the acquisition of Zingku, a mobile social networking and communication platform, according to the Google Operating System blog.

Zingku’s mission is to enable individuals and businesses to “mobilize their passion” by leveraging their personal network.

We started in 2005 when we noticed that teenage/twenty something’s and their friends were engaging in rich media conversations drawing upon the full reach of mobile text messaging, the immediacy and speed of instant messaging, and thoroughness of web browser interface. A single conversation would take place amidst all these communication channels… often leading to plans for the evening, a purchase down the road, or simply a series of chuckles that passed time.

Concurrently, we saw the arrival of inexpensive “next generation” mobile phones, providing a means to capture and play pictures, words, music, and video. These phones are full fledged production devices sitting in our pockets, allowing us to distribute our “creations” to friends who in turn can distribute to their friends. As we saw folks constantly bouncing media back and forth between their phones, IM, and web browser, it became clear that this manner of dialogue forms a distinct new medium.

Our Zingku service amplifies the capabilities of this new medium, enhancing our collective capacity to promote and share.

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This entry was posted on Saturday, September 29th, 2007 at 8:50 amand is filed under Acquisitions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.