http://www.jeffhock.com/blog Jeff Hock Blog Sun, 29 Jun 2008 07:43:12 +0000 http://backend.userland.com/rss092 en Chasing the Interactive Ad(vantage) Is cable on the cusp of turning targeted TV spots into a real business? by Todd Spangler -- Multichannel News, 5/26/2008New Orleans— The cable industry has an unprecedented opportunity to change the face of TV advertising — which has been one of one-way messages ever since commercial interruptions ... http://www.jeffhock.com/blog/cable-tv-operators-will-change-tv-advertising.html Traffic Tie-Ups Cable Operators Size Up Options To Handle Local Ad Inventory By K.C. Neel -- Multichannel News, 5/26/2008 6:35:00 AM In the course of this year, Cox Media will insert more than 130 million local ads on an average of 75 networks across its 23 markets nationwide. Similarly, Bresnan Communications, with 28 ... http://www.jeffhock.com/blog/cable-operators-scale-up-to-take-on-local-ads.html By David Lieberman, USA TODAY NEW YORK — You don't need a pan and a stream in California to join the next gold rush. A video camera, computer and high-speed Internet connection will do. A vast array of professional and semiprofessional producers are starting to use those tools to create ad-friendly entertainment ... http://www.jeffhock.com/blog/web-video-gold-rush.html LOS ANGELES - CBS Corp. executives took an unusual risk last fall before its series debut of "Big Bang Theory" — it offered the entire episode online despite the chance it would sap viewership for the TV premiere. The show, about two geeky physicists and their beautiful female neighbor, got 90,000 ... http://www.jeffhock.com/blog/tv-networks-doing-online-ads.html Here are 10 common mistakes made by web entrepreneurs... not me of course... 1) People are Lazy - Don't assume people will have an interest in your product like you do. They won't. They'll look at it for 5 seconds, and i. 2) Being Too scattered - Well said. How many mash-ups do you regularly check ... http://www.jeffhock.com/blog/10-common-mistakes-made-by-web-entrepreneurs.html http://sequoiacap.com/ideas/ Writing A Business Plan We like business plans that present a lot of information in as few words as possible. The following format, within 15-20 slides, is all that’s needed: Company Purpose Define the company/business in a single declarative sentence. Problem Describe the pain of the customer (or the customer’s customer). Outline how the customer addresses the ... http://www.jeffhock.com/blog/tips-to-writing-a-business-plan.html  http://sequoiacap.com/ideas/ Elements of Sustainable Companies Start-ups with these characteristics often foretells the success of a business and the likelihood of it becoming a sustainable, enduring company. We like to partner with companies that have: Clarity of Purpose Summarize the company’s business on the back of a business card. Large Markets Address existing markets poised for rapid ... http://www.jeffhock.com/blog/what-makes-start-ups-successful.html Ron Hornbakers Keyword Tool: http://ronhornbaker.com/keyword-suggestion-tool/?q=spa&mkt=US http://www.jeffhock.com/blog/search-engine-keyword-tool.html Back in the good ole CAD CAM CAE software days, whenever someone would mention a new technology at a cocktail party or casual situations, we'd say something like, "oh, it's one of those TLA's".. or .. "Well, at least it's TLA compliant".   Half the people would just let the comment roll past them, ... http://www.jeffhock.com/blog/what-is-a-tla.html JANUARY 17, 2008   LOS ANGELES -- It's as if Madison Avenue invaded the Society of Cable Telecommunications Engineers Conference on Emerging Technologies. But there's a good reason why advanced advertising was the subject of so much discussion here this week. The cable TV industry is losing ad money hand over fist to ... http://www.jeffhock.com/blog/future-of-tv-advertising.html