Traffic Tie-Ups
Cable Operators Size Up Options To Handle Local Ad Inventory
By K.C. Neel — Multichannel News, 5/26/2008 6:35:00 AM
In the course of this year, Cox Media will insert more than 130 million local ads on an average of 75 networks across its 23 markets nationwide. Similarly, Bresnan Communications, with 28 markets in Montana, Wyoming, Colorado […]
By David Lieberman, USA TODAY
NEW YORK — You don’t need a pan and a stream in California to join the next gold rush. A video camera, computer and high-speed Internet connection will do.
A vast array of professional and semiprofessional producers are starting to use those tools to create ad-friendly entertainment and news videos expressly for […]
LOS ANGELES - CBS Corp. executives took an unusual risk last fall before its series debut of “Big Bang Theory” — it offered the entire episode online despite the chance it would sap viewership for the TV premiere.
The show, about two geeky physicists and their beautiful female neighbor, got 90,000 views on CBS.com and other […]