Archive for the 'Advertising' Category

Cable TV Operators will change TV advertising

Tuesday, May 27th, 2008

Chasing the Interactive Ad(vantage)
Is cable on the cusp of turning targeted TV spots into a real business?
by Todd Spangler — Multichannel News, 5/26/2008New Orleans— The cable industry has an unprecedented opportunity to change the face of TV advertising — which has been one of one-way messages ever since commercial interruptions started flying over the airwaves […]

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