Archive for May, 2008

Cable TV Operators will change TV advertising

Tuesday, May 27th, 2008

Chasing the Interactive Ad(vantage)
Is cable on the cusp of turning targeted TV spots into a real business?
by Todd Spangler — Multichannel News, 5/26/2008New Orleans— The cable industry has an unprecedented opportunity to change the face of TV advertising — which has been one of one-way messages ever since commercial interruptions started flying over the airwaves […]

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Cable Operators scale up to take on local ads

Tuesday, May 27th, 2008

Traffic Tie-Ups
Cable Operators Size Up Options To Handle Local Ad Inventory
By K.C. Neel — Multichannel News, 5/26/2008 6:35:00 AM
In the course of this year, Cox Media will insert more than 130 million local ads on an average of 75 networks across its 23 markets nationwide. Similarly, Bresnan Communications, with 28 markets in Montana, Wyoming, Colorado […]

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