Archive for April, 2008

Web Video Gold Rush

Monday, April 14th, 2008

By David Lieberman, USA TODAY
NEW YORK — You don’t need a pan and a stream in California to join the next gold rush. A video camera, computer and high-speed Internet connection will do.
A vast array of professional and semiprofessional producers are starting to use those tools to create ad-friendly entertainment and news videos expressly for […]

Posted in Streaming Media, VOD | No Comments »

TV Networks Doing Online Ads

Monday, April 14th, 2008

LOS ANGELES - CBS Corp. executives took an unusual risk last fall before its series debut of “Big Bang Theory” — it offered the entire episode online despite the chance it would sap viewership for the TV premiere.
The show, about two geeky physicists and their beautiful female neighbor, got 90,000 views on CBS.com and other […]

Posted in Streaming Media, VOD | No Comments »